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  • Writer's pictureAngelina Gerling

4 Key Marketing Strategies

Updated: Sep 10, 2021

Whether you are a seasoned business owner or just starting out as an entrepreneur, it is never a bad time to evaluate and research what are some ways you can market your business. Even without marketing experience, there are a few simple tips that can make a huge impact on your business’s success.

1. Networking

The best way to get to more clients is by making connections with others that can help you.  While it is important to reach a large quantity of connections, it will be more beneficial in the long run to focus on quality connections.  If you make strong connections you can move from business relationships to joint ventures and endorsed relationships.  It is best to find someone credible that offers a product or service to the same character profile of a person who would purchase or use your service as well.

2. Website

Having a good website has many purposes.  First and most importantly, it gives your clients an easy stream right to the checkout counter.  A seamless website will allow for a consumer to purchase what you are selling within minutes of visiting your website, making you money all while you sleep.  A website should also showcase your expertise as a business and convince consumers why they should go with your product rather than a competitor’s.  In order to keep someone on your page long enough to make a purchase, you have to implement good design skills and create a space they will want to explore and get to know better.

3. Social Media

In today’s times, not being on social media can hurt your business.  Social media sites such as Instagram and Facebook are digital billboards to show your brand.  Gaining followers and posting frequently will remind consumers of your product and likely create repeat customers.

4. Email Marketing

Email marketing extends far beyond junk mail.  After networking around and building your contact pool, sending a letter reminding people of your service can’t hurt your business at all.  Email campaigns are still considered one of the most effective forms of digital marketing.  If you have a website, it is a great idea to have a subscribers list and email subscribers information about business updates or deals. 

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