Digital marketing is advertising your business online and using online-based digital technologies such as computers, smartphones, and any other digital media platforms to reach old and new clients. With the vastness of the digital world, there are plenty of opportunities to broadcast your business virtually.
Digital marketing spans across several different areas of the internet. Some examples include social media management, pay-per-click and online ads, email marketing, Search Engine Optimization (SEO), and more. Let’s breakdown these basics:
Social Media Management in simplest terms is the management of your business’s online presence on platforms such as Facebook, Instagram, Twitter, and Tiktok. Your social media manager will create unique posts that capture your business’s strengths, create a cohesive brand, and post content at times that will reach the most viewers. Your social media manager will also engage with your followers and keep an energetic and professional digital persona. In the current age of technology, social media digital marketing is essential to growing awareness of your brand.
Pay-per-click marketing (PPC) is a type of digital marketing in which a small fee is paid each time an ad is clicked. Basically, it is a way of buying visits to your site rather than waiting for them to happen naturally. These ads appear when a consumer uses a search engine (such as Google) when they are looking for something specific to buy. It can be something from “restaurant near me” to “attorney.”
On the other hand, display advertisements are paid advertisements that are shown on websites based on keywords that match the hosting website’s topic. This form of digital marketing can include video, images, and any sort of graphic while a PPC is a link to a website.
Email marketing is a form of digital marketing where a business sends a commercial message to a group of people using an email. The purpose of this is to improve the business’s relationship with clients and acquire new customers. It reminds previous customers of their positive experience and should entice them to purchase from the business again. This is a perfect way to maintain those customer relationships and turn your first time customers into loyal fans.
Search engine optimization is optimizing a website so that a business’s website will appear at a high ranking organically when a consumer is using a search engine to find a specific business. There are several ways of achieving a better ranking in the search engine organically. With good digital marketing your website should come up in the search, to a large number of people who are looking for what you are offering.
Especially in todays (COVID) world, digital marketing is more important than ever before. Simply waiting for a client to come across your business is not enough. As a business, it is important to stay flexible, adapt, and implement new advertising and marketing strategies.
If you have a business and are interested developing an online strategy that will work for you give us a call (407) 419-2405 to schedule your free business evaluation.